KENT STATE UNIVERSITY
 
Management and Information Systems
 
TOTAL QUALITY MANAGEMENT (M&IS 44150)  (Call 13774) SEC 002
Fall 2002
 
 
 
 
 
 
 
 
Instructor:             Aubrey L. Mendelow
E-Mail me at:           almcleve@aol.com
 
                              Click here to go to the index  
 
 GRADES  Click hot link to view your grades!
Revised 07/30/2002

 
INDEX
 
Performance Requirements                       
Key Dates                                      Class Participation
Classes in September                           Cover Page
Classes in October                             Grading Outline
Classes in November                            Group Project
Classes in December                            Group Grade Recommendations
                                               Group Project Specifications
Instructor Meeting
Quality Journal
Syllabus Report
                                               Total Quality Paper
                                               Written Case Analysis (WAC)
                                               WAC Specifications
 
 
 
 
 

 
Office:                 A407 New Business Administration Building
 
Telephone:              Office:    672­1161
                        Home:      (216)591­0851 7:00am to 10:00pm 
                                   (Monday through Sunday)
 
Office Hours:           Monday & Wednesday 2:00pm - 3:00pm 
                        5:00pm - 6:00pm and by appointment.
 
Secretary:              Pam Sillman 672-1140
 
Class Times:            Monday 6:15 p.m. to 8:45 p.m.
                                           
Class Location:         217 BSA
                          
Required Texts:         1)Case packet from bookstore 
 
                        2) Evans, J.R. and Lindsay, W.M., "The 
                        management and control of  quality",(Fifth 
                        Edition) West Publishing, 2002. 
                        (referred to as E&L)
 
                       3)Ohio Award for Excellence - Business Criteria
                                (referred to as OAE) 
Obtainable from the following Web Site: 
OAE
(Scroll down to "Criteria Guide for Business" 
click on the"Hot Link")
4) Articles on electronic reserve in KSU Library
     password "tqm12" in lower case
      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
Additional Readings:    From time to time additional readings will be
                        assigned for class discussion.
                        These readings will be placed on reserve in the 
                        Library.
 
Course Objectives:      To provide the student with a perspective of the 
                        nature organizations that have implemented Total 
                        Quality, and the challenges to be faced in 
                        implementing the process. This will allow the 
                        student to appraise an organization's operations 
                        and structures with a view to determining the 
                        chance of success of  implementation.
 
                        To create an awareness in the student of the 
                        criteria used to assess quality in  organizations.
 
                        To allow the student to contemplate the 
                        difficulties associated with successfully 
                        implementing managerial change within 
                        organizations to achieve a Total Quality 
                        environment.

Nature of the Course:   The course will blend lectures and case studies to 
                        help you obtain a feel for  the practical problems 
                        which managers face in formulating and 
                        implementing change in organizations.
 
                        Successful performance on this course thus 
                        demands that you study (not just read) the cases 
                        and readings, with a view to being able to put 
                        your point of view before the class.  As a rule of 
                        thumb, be prepared to spend two hours of 
                        preparation for each hour in class.
 
Performance             In practice, management issues relating to the 
Evaluation:             implementation of Total Quality processes do not 
                        often have a single "right" answer.  In evaluating 
                        your performance, my aim is to ensure that you 
                        are able to apply the concepts and techniques put 
                        forward in the course, in a logical and coherent 
                        fashion.

 
 
                        Your performance will be evaluated as follows:
 
        Class Participation             15%     Appendix   1
        Instructor Meeting               3%     Appendix   5
        Syllabus Report                  2%     Appendix   3
        Quality Journal                 15%     Appendix   4
        Written Case Analysis 
        (in lieu of mid­term exam)      20%     Appendix   5-7 & 12
        Electronic Class                --
        Organizational Assessment 
                        (Group)         25%     Appendix   8-10 & 6-7
        Total Quality Paper             20%     Appendix   11 & 6-7
        Meetings of ASQ Student         --
        Chapter                                 Appendix   13
                                        ­­­ 
                                       100%
NOTE: No extensions will be permitted. You are expected to iron out
any technical problems that you might have. E-mail assignments will
ONLY be accepted by E-mail!
 
NOTE WELL: No extensions will be permitted. You will be subject to
a late penalty of one letter grade for each 15 minutes (or part 
thereof) for which your assignment is late.
 
Results on this course: Based on the OUTPUT which you produce. 
Thus the amount of time that you put into preparing for class or for
completing an assignment cannot be considered for grading purposes.
 Academic honesty:  Cheating means to misrepresent the source,
 nature, or other conditions of your academic work (e.g., tests,
 papers, projects, assignments) so as to get undeserved credit.
 The use of the intellectual property of others without giving
 them appropriate credit is a serious academic offense.  It is the
 University's policy that cheating or plagiarism result in
 receiving a failing grade for the work or course.  Repeat offenses
 result in dismissal from the University.

 

PREREQUISITES

 M&IS24163

ADMS24163

BMRT11009

 ADMS34163

Jr/Sr Standing

 
 Students with disabilities:
 

In accordance with University policy, if you have a documented disability and require accommodations to obtain equal access in this course, please contact the instructor at the beginning of the semester or when given an assignment for which an accommodation is required.  Students with disabilities must verify their eligibility through the Office of Student Disability Services (SDS) in the Michael Schwartz Service Center (672-3391).

Students have responsibility to ensure they are properly enrolled in classes.  You are advised to review your official class schedule during the first two weeks of the semester to ensure you are properly enrolled in this class and section.  Should you find an error in your class schedule, you have until Friday, September 6, 2002 to correct it with your advising office.  If registration errors are not corrected by this date and you continue to attend and participate in classes for which you are not officially enrolled, you are advised now that you will not receive a grade at the conclusion of the semester for any class in which you are not properly registered.

 

 
 
Back
 
 
 
 
 

 
Key Dates
 
 
 
 
 
Syllabus Report                          9/ 9
First journal article due                9/30
Written Case Analysis                   10/ 7
Total Quality Organizational
 Analysis (1st Version)                 11/ 4
Organizational Assessment
 (Report)                               12/ 2
Total Quality Organizational
 Analysis (2nd Version)                 12/ 2
Grade Equivalents: 90­100 ­ A;  80­89 ­ B; 70­79 ­ C; 60­69 ­ D; < 60  ­ F
Back to Index
 
 
 
 
 
 

 
 
8-26    1      Introduction and  Administrative Matters
________________________________________________________
 
9- 2    2       Labor Day
 
________________________________________________________
 
9- 9     3      Syllabus Review
 
                TQM in Organizations - How is TQM different?
 
                READ:   E&L Chapter 1
                      OAE - Criteria: Core Values, Concepts,
                            and Framework
 
                *****Syllabus Report Due ******
 
                   _______________________________________
            
 
                Human Resource Utilization  - Policy
 
                
                READ: E&L Pages 285 - 356
                      OAE - Section 5.0 Human Resource Focus
                   - Criteria and Item Descriptions and Comments
                   _______________________________________
      
                PREPARE: Marks & Spencer, Ltd.
 
                ISSUES FOR ANALYSIS:
                a) What is your assessment of Marks & Spencer's  
                        operations?
                b) On what assumptions is Marks & Spencer's 
                        approach  based?
                c) What actions would you recommend to Sir 
                        Marcus Sieff?
________________________________________________________
 
9-16     4      FILM:In Search of Excellence 
________________________________________________________
 
9-23     5      PREPARE: Bull HN Brighton Facility
 
                ISSUES FOR ANALYSIS:
                a) Evaluate the potential employee reaction to the 
                implementation of STRIVE
                b) What would you recommend to Joel Beck?
                   _______________________________________
      
                Human Resource Utilization - Team Building
 
                READ:   E&L Pages 309 - 317 
                Shaw, D.V., Day, D.O. and Slavinskas, E.,
                "Learning from mistakes", Quality Progress,
                p 45-48 
                EXERCISES:      Team Building
                Problem Solving
________________________________________________________
 
 9-30    6     Leadership Demands of Total Quality
 
                READ: E&L Pages 219-238
                      OAE - Section 1.0 Leadership - Criteria 
 

                            and Item Descriptions and Comments

 
                Cocheu, T., "Building a leadership foundation 
                through improvement", Quality Progress, April 
                1995, p41- 44.
 
                Latham, J. R., "Visioning: The concept, trilogy and 
                process", Quality Progress, April 1995, p65-68.
 
                   _______________________________________
 
                Strategies for Implementing Total Quality - The 
                Quality Vision
 
 
        
                READ:  E&L Pages 238 - 254
                OAE - Section 2.0 Strategic Planning - Criteria 
                      and Item Descriptions and Comments
 
 
                *****First Quality Journal Due ******
 
________________________________________________________
 
10- 7    7      PREPARE:  Alliant Health System: A Vision of 
                Total Quality
 
                ISSUES FOR ANALYSIS:
                a) Assess Alliant's strategy.  Is it sound? What do 
                they have to do well in order to succeed?
                b)Would you proceed with the HELP system? What 
                would you do to make sure that the effort was 
                effective? 
                   _______________________________________
 
                Strategies for Implementing Total Quality - From 
                vision to action
 
                READ:  Bohan, G. P. "Focus the strategy to 
                       achieve results", Quality Progress, 
                       July 1995,  p537-540.
 
                       *************************
                       * Written Case Analysis *
                       * Due at Start of Class *
                       *         Today         *
                       *************************
________________________________________________________
 
10-14    8      Strategies for Implementing Total Quality ... 
                 Continued
 
                PREPARE: Evans Food
 
                ISSUES FOR ANALYSIS:
                  a)     Evaluate the extent to which Cayey plant has 
                         progressed to becoming World Class. 
                  b)     Develop a strategy for Williams to assure that 
                         the efforts would become a way of life.
                   _______________________________________
 
                Customer Focus - Identifying Customer Needs
 
                Survey: How Customer-Driven are you?
 
                READ:  E&L Pages 155 - 218
                       Schlesinger, L. A. and Heskett, J. L. "The 
                       service driven company", Harvard Business 
                       Review, Sep-Oct 1991, p71-81.
                  
                      OAE - Section 3.0 Customer and Market Focus
                          - Criteria and Item Descriptions and Comments
 
________________________________________________________
 
10-21     9    PREPARE: The Case of the Complaining Customer
          
              The Case of the Complaining Customer
              
        
                ISSUES FOR ANALYSIS:
                a)  Construct a profile for Paul, George and J.W. 
                from the character traits you might infer from their 
                behavior.
                   _______________________________________
 
                PREPARE: Lincoln Electric
 
                ISSUES FOR ANALYSIS:
                a) Discuss the Approach, Deployment and Results 
                   adopted by the company in the areas of  Human 
                   Resource Utilization and Leadership.  
                b) List and discuss the strengths and weaknesses that 
                   you identify. 
________________________________________________________
 
10-28    10     PREPARE: A measure of delight: the pursuit
                         of quality at AT&T Universal Card Services (A)
 
               ISSUES FOR ANALYSIS:
               a) In your opinion, is UCS a Total Quality organization?
                  Why? Or Why not?
               b) How had UCS achieved this position?
               c) How was the quality system developed?
 
                   _______________________________________
 
                Quality  in Product & Process Design & QFD
 
                READ: E&L Pages 386-401
                Gopalakrishnan, K.N., McIntyre, B.E. and 
                Sprague, J.C., "Implementing internal quality 
                improvement with the house of  quality", Quality 
                Progress, September, 1992, p57-60.
 
                McLaurin, D.L. and Bell, S. "Making customer 
                service more than just a slogan", Quality Progress, 
                November 1993, p35- 39.
 
                Graessel B. and Zeidler, P. "Using quality function 
                deployment to improve customer service", Quality 
                Progress, November 1993, p59-63.
 
                Klock, J.J., "Purchasing vs partnering: 10 Keys to 
                successful supplier relations", Quality Digest, March 
                193, p50-54.
________________________________________________________
 
11- 4   11      Customer Focus - Measuring  and Achieving 
                Satisfaction
 
                READ: Fontenot, G., Behara, R. and Gresham, A. 
                      "Six sigma in customer satisfaction", Quality 
                       Progress, December 1994, p73.
 
                      Glushkovsky, E.A., Florescu, R.A., 
                      Hershovits, A. and Sipper, D. "Avoid a flop: 
                      Use QFD with questionnaires", Quality 
                      Progress, June 1995, p57-62.
                 ______________________________________
 
                PREPARE: The Ritz-Carlton: Using IS to Better Serve 
                           the Customer
 
                ISSUES FOR ANALYSIS:
 
                a) Set out the role that information systems have
                   played in giving the Ritz-Carlton the competitive
                   edge. 
                b) What further projects should Bruce Speckhals to
                   future utilize information systems strategically? 
                   _______________________________________
 
                PREPARE: Willow Creek Community Church 
 
                ISSUES FOR ANALYSIS:
 
                a) What challenges were faced by Bill Hybels, founder
                         of the Church?
                b) How did the founders meet the challenges?
                c) What elements of TQ were applied to develop 
                          the Church
                d) What are the challenges which the Church now faces?
                   _______________________________________
 
               Tracking Total Quality
 
                READ: E&L Pages 447 - 504
 
                Schaffer, R. H. and Thomson, H. A. "Successful 
                change programs begin with results", Harvard
                Business Review, Jan-Feb, 1992, p80 -89.
 
                Kaplan, R. S. and Norton, D. P. "The balanced 
                scorecard - Measures that drive performance",  
                Harvard Business Review, Jan-Feb, 1992, p71- 79. 
 
                Buch, K. and Shelnutt, W. J., "UNC Charlotte 
                measures the effects of its quality initiative", Quality
                Progress, July 1995, p73-77.
 
                Gray, J., "Quality costs: A report card on business", 
                Quality Progress, April 1995, p51 - 54.
 
 
                OAE - Section 7.0 Business Results - Criteria 
                            and Item Descriptions and Comments
                OAE - Section 4.0 Information and Analysis - Criteria 
                            and Item Descriptions and Comments

 

                **********************

                *    Total Quality Paper       *

                *  First version due at Start  *

                *         of Class                    *

                **********************

________________________________________________________
 
11-11    12     Veterans Day
________________________________________________________
 
11-18    13     PREPARE: Texas Instruments: Cost of Quality
 
                 ISSUES FOR ANALYSIS:
 
                a) What factors led to the adoption of the COQ 
                   system?  Why do you think the company 
                   chose to adopt a financial measure of quality?
                b) What are the strengths and weaknesses of the COQ 
                   concept?  Compare COQ measurement to 
                   direct measures of quality such as yields,
                   defect rates and statistical process controls?
                c) Of what value are the four quality cost 
                   categories?  How can this information be 
                   used?
                d) What changes to the COQ should be made?
 
 
                   _______________________________________
 
                Process Improvement, Reengineering
 
                READ:   E&L Pages 359 - 371
 
                Hammer, M. "Reengineering work: Don't automate, 
                obliterate", Harvard Business Review, Jul-Aug 1990, 
                p104-112.
 
                Sirkin, H. and Stalk Jr., G. "Fix the process, not the 
                problem", Harvard Business Review, Jul-Aug 1990, p1-8.
 
                Kelada, J. N., "Is reengineering replacing total 
                quality", Quality Progress, December 1994, p79 - 
                83.
 
                Rupp, R. O. and Russell, J. R., "The golden rules of 
                process redesign", Quality Progress, December 1994, 
                p85- 90.
 
                OAE - Section 6.0 Process Management - Criteria 
 

                            and Item Descriptions and Comments

            ________________________________________
 
               PREPARE: Rank Xerox U.K. (A) & (B)
 
                ISSUES FOR ANALYSIS:
 
                a) What was the relationship of Vern Zelmer's vision 
                   for the transformation of Rank Xerox and the 
                   reengineering initiative?
                b) What do you find unique or innovative about the 
                   reengineering approach and design?
                c) What is your opinion of the considerations that 
                   Zelmer and his management team?
________________________________________________________
11-18    14     Library Day
 
                Use this time for group meetings and to finalize
                your individual assignment.
________________________________________________________
11-21&22       THANKSGIVING
________________________________________________________
 
12- 2    15    Failures to implement Total Quality
 
                READ: Niven, D., "When Times Get Tough, What 
                      Happens  to TQM"?, Harvard Business 
                      Review May-June 1993.
 
                      Hoover, H. W., "What went wrong in U.S. 
                      business's attempt to rescue its 
                      competitiveness"? Quality Progress, July 
                      1995, p83-86.
 
                      Corrigan, J. P., "The art of TQM", Quality 
                      Progress, July 1995, p61-64.
 
                       Bailey, M. Bragar, G. Cormaci, A. Murray, 
                       and Paranteau, C., "Recipes for Disaster", 
                       Quality Progress, January 1993, p55-58.
 
                   _______________________________________
 
                PREPARE: John Smithers: Change Agent
 
                ISSUES FOR ANALYSIS:
                a) Analyze the approach to change taken by this 
                   company.
                b) Was Smithers effective?
                c) What should he have done differently?
 
 
                            **************************
                            *   Total Quality Paper  *
                            *  Finally due at Start  *
                            *        of Class        *
                            **************************       
 
                            *****************************
                            * Organizational Assessment *
                            *    Due at Start of Class  *
                            *****************************
________________________________________________________
12-10          Course Wrap-up
  
 
___________###########___________
 
 
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APPENDIX 1
 
 
 
 
 
Class Participation             15%
 
 
You will be expected to participate in class discussions by 
exhibiting an understanding of the facts and issues presented in either 
the text or case.  You must feel free to give your views to the class
on the topic under discussion.  Of course you will have to
substantiate your point of view.  In addition any  work place 
experiences which have a bearing on the discussion will be 
considered valuable.
 
OBVIOUSLY YOU  WILL BE UNABLE TO PARTICIPATE IN 
CLASS DISCUSSIONS IF YOU DO   NOT ATTEND CLASS!
 
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APPENDIX 2
 
 
 
 
 
 
Instructor Meeting              3%
 
The purpose of this requirement is to enable me to get to know you. 
A schedule is being circulated for you to reserve a 15 minute 
appointment.  We will meet in my office, and shoot the breeze!
I look forward to meeting you!
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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APPENDIX 3
 
 
 
 
 
Syllabus Report 2%
 
Due date: 9/9/2002 before start of class. E-mail your report to 
amendelo@bsa3.kent.edu TO REACH ME NO LATER THAN 
3:00PM on 9/9/2002. Reports reaching me later than that time
 will be ignored.
 
The purpose of this assignment is to encourage you to locate the 
syllabus on the web-site and to read it.  Also I want you to get used
 to using the E-mail facility.
 
Assignment:-
 
In light of reading the syllabus, please answer the following 
questions.  In your answers, please be as specific as possible.
 
a) What is your gut reaction to it?  What do you look forward to
 doing?  What aspects represent a challenge to you?
b) What inconsistencies, if any have you spotted?
c) What suggestions do you have to improve the presentation of the 
syllabus?
 
Length:  Maximum length 1 typed page (Double Spaced)
 
Format:  Please place the following information in the "Subject" area
 of your e-mail
 
Last Name, First Name, Syllabus Report
 
E-mail without this content in the Subject area
 will be ignored
 
 
 
 
 
 
 
 
 

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APPENDIX 4
 
 
 
 
 
Quality Journal              
 
You are required to keep a Journal.  This Journal will record your
 thoughts and reactions to various press articles, which are NOT MORE 
than 2 WEEKS old.  The Journal
 entries should include a clear bibliographic reference to the article. 
 E-mail your journal to amendelo@bsa3.kent.edu TO REACH ME
 NO LATER THAN 3:00PM on the day it is due. Journals
 reaching me later than that time will be ignored.
 
Record your reactions to the article from a quality perspective. 
 Also, include any other thoughts you might have about quality. Be sure to
 make a CLEAR connection between the elements of the article
 and TQ.
 
I will start collecting your journal entries on Mondays, starting from
 9/30 and ending on 11/12.
 
Format:  Please place the following information in the "Subject" area of your e-mail
 
Last Name, First Name, JNL #
 
E-mail without this content in the Subject area will be ignored
 
 
 
 
 
 
 
 
 
 
 
 

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APPENDIX 5
 
 
 
 
Written Case Analysis     
 
 
 
 
KENT STATE UNIVERSITY
 
Management and Information Systems 
                                                            
 
TOTAL QUALITY MANAGEMENT (M&IS 44150)  (Call 13774)
 
        
 
Fall 2002
 
 
Due date: October  7, 2002 at the start of class, in the classroom
 
 
 
Read the case "Lincoln Electric 1985" and answer the following 
               questions:
 
 
1. Discuss the Approach, Deployment and Results adopted by the
   company in the areas of  Human Resource Utilization and 
   Leadership.  List and discuss the strengths and weaknesses 
   that you identify.
 
2. Identify key issues and make recommendations for their 
   resolution.
 
Format:  Follow the guidelines set out in Appendix 6 & 7. 
 
 
Length:  Maximum length 5 typed pages (Double Spaced) 
EXCLUDING appendices.
 
 
 
                   ___________###########___________               
 
 
 
 
 
 

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APPENDIX 6
SPECIFICATIONS FOR WRITTEN CASE ANALYSIS &
ORGANIZATIONAL DIAGNOSIS REPORTS
_____________________________________________
 
 
 
 
 
 
Your Report must be composed of the following sections:
 
         A. A cover page bearing the company name, your name and a
 list of issues considered by the report. Appendix 7 gives an example
 of a cover page. 
 
         B. The body of the report, which must adhere to the
 following:
 
            i. It must contain several levels of headings:
 
        ­ Main Headings should be used to designate the major 
                sections of your report; four to six main headings 
                should be sufficient for your report.  Initial headings 
                such as "Introduction" are not necessary.  Main 
                headings should be centered, and the letters are all to 
                be capitalized. The heading is not underlined, and no 
                period is used at the end.  Example:
 
                              MAIN HEADING
 
        ­ Secondary headings should be typed flush to the left 
               margin, with major words beginning with capitals.  
               The heading should not be underlined and should be 
               on a line of its own.  Example:
 
Secondary Heading
 
           ii. It must be free of spelling errors.
 
          iii. It must be grammatically correct.
 
           iv. It must include specific recommendations. 
               Generalities will not be acceptable.
 
            v. Appendices must be used for ALL tables and 
               diagrams.
 
           vi. Sources must be acknowledged in the text by quoting 
               the author(or periodical), and the year in which the 
               article or periodical appeared, in parentheses. For 
               example:­   Several studies(Adams, 1974; Brown & 
               Haley, 1975; Collins, 1976) support this conclusion.
 
           ­ Page numbers are included only to designate the source of a 
                direct quotation. Bloggs has said that the MBA "is a 
                most worthwhile qualification"(1974, p.3) 
 
     ­ Footnotes must NOT be used.
 
       C. The appendices.
                 
        ­ Each appendix must be labeled as follows:
                  
            ­ Appendix number centered at the top of the page
  
            ­ A short identifying title of the appendix immediately below 
                the appendix number.
 
         D. The bibliography listing all the sources quoted in the body 
                 the text in alphabetical order by author. The 
                bliography must be titled as such and must be 
                centered. The contents of the bibliography must 
                comply 
                th the following standards:
 
i. For books:­ Author's last name, initials. "Title of the 
Book", State if necessary to identify the city: Name of 
publisher, year of publication.
 
         ii. For periodicals:­ Author's last name, initials. "Title of 
        article or paper". Name of Publication, year, volume 
        number, page numbers.
 
          iii. For Internet references:-
        Give the name of the Web page and its URL (Internet 
        address)                     
 
 
                 ____________#############_____________
 
 
 
 
 
 

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APPENDIX 7
Example of a cover page
        
 
 
 
(Top of Page)
_______________________________________________________
                                                   A. N. OTHER
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
THE ABC COMPANY
 
 
by
 
 
A. N. OTHER
 
Prepared For:   (Class Name)
 
 (Date)
 
 
Issues considered:
                        
1. Issue 1.
2. Issue 2.
3. Issue 3.
4. Issue 4.
 
 
 
 
 
 
 

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APPENDIX 8
        SPECIFICATIONS FOR GROUP PROJECT ON ORGANIZATIONAL  ASSESSMENT
 
 
 
 
 
Due Date: Start of class on   12/2/2002
 
Arrange to contact the top management of an organization, a 
division of an organization or a department of an organization. 
 Conduct a series of interviews in which you obtain information
 about:
                        a) The organization's Leadership
                        b) The extent to which it uses Information
                                and analysis for monitoring and improving
                                quality
                        c) The existence and use of Strategic Quality Plans
                        d) The Human Resource Focus in pursuit of  quality
                        e) Process Managment to assure Quality of Products
                                and Services
                        f) The tracking of Business and Quality Results for 
                                business purposes.
                        g) The use of Customer and Market Focus measures
 
 
 
 
ASSIGNMENT
 
 
 
 
 
a) Write a report to management in which you set out your findings.
 
THE REPORT
 
Your report must be composed of the following sections:
 
         a. A cover page bearing the company name, your name and a 
                list of issues considered by the report. Appendix 7 
                gives an example of a cover page. 
 
          b. The body of the report must have the following headings:
                    KEY ISSUES   
                    ALTERNATIVES
                    ALTERNATIVE (PROS & CONS)
                    RECOMMENDATIONS
                    IMPLEMENTATION CONSIDERATIONS
 
         c. An individual Appendix, in which you use not more than 
                TWO pages to describe the situation for each of the 
                topics set out below.  After the description discuss 
                the Strengths and Weaknesses  in relation to 
                Approach, Deployment and Results which you found 
                in the organization as related to the following topics:- 
 
                    Leadership
                    Information and Analysis
                    Strategic Planning 
                    Human Resource Focus
                    Process Management
                    Business Results
                    Customer and Market Focus
 
         d. The bibliography listing all the sources quoted in the body 
                of the text in alphabetical order by author. The 
                bibliography must be titled as such and must be 
                centered. 
 
                Overall Length: Not to exceed 25 typewritten pages 
                (Double Spaced) E X C L U D I N G appendices and 
                charts.
 
REMEMBER! 
 
  i)Make specific recommendations as to how management might 
    address the shortcomings which you find. 
     
 ii)Include the group grade form (APPENDIX 10) filled out 
    according to the instructions in APPENDIX 9. 
 
iii) INCLUDE THE NAME AND ADDRESS OF THE CONTACT PERSON IN THE 
     ORGANIZATION IN WHICH THE ASSIGNMENT IS EXECUTED ON THE GROUP 
     GRADE FORM.
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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 APPENDIX 9
 
SPECIFICATIONS FOR GROUP ASSIGNMENTS
 
 
 
 
 
Early in this course you will be split into working 
groups each of which will be given a number. The composition of 
these groups will remain fixed for the duration of the course. The 
groups will be required to complete the organizational diagnosis 
assignment (Appendix 8).
 
Every group will nominate a spokesperson who will be responsible 
for coordinating the group's activities. It is IMPORTANT that each 
member of the group participates in the actual interviews and in the 
preparation of your report.
 
NOTE:­      Each group will be required to submit a 
recommendation regarding the percentage of the group grade that 
each member of the group should receive. This percentage should 
depend on the effort that the specific member put into the 
preparation of the presentation. Thus, for instance, where a group is 
awarded say 80% for their presentation, each member would 
ordinarily receive 80%. However the spokesperson of the group may 
receive up to an extra 20% of the grade in recognition of his efforts 
in managing the group. Again, Bloggs, might not have participated 
in group meetings. In this event the group might decide to award 
Bloggs say 50% of the group grade.  So the spokesperson would 
receive 96% for the presentation, and Bloggs only 40%. These 
allocations will be determined on a pure majority basis.
Appendix 10 is the form that must be handed to me before each 
case or industry presentation, detailing the group's decision in 
respect of the grade allocation.
 
NOTE: The instructor will have NO part in settling group disputes 
        the opinion of the majority of the group will be upheld.
 
 
 
 
 
 

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APPENDIX 10
GROUP RECOMMENDATION FOR GRADES PERTAINING TO GROUP PROJECT
 
 
 
 
 
GROUP NUMBER ___
 
ORGANIZATION NAME___________________________
                                            
NAME OF CONTACT PERSON IN ORGANIZATION ___________________________
 
ORGANIZATION ADDRESS ______________________________
 
                     __________________________________
                
                     ____________________ZIP_________
 
 
GROUP SPOKESPERSON_______________________
 
GRADE_______
 
GROUP MEMBER NAME             SIGNATURE           PERCENTAGE
 
1.___________________        ____________________   _______%
                                        
2.___________________        ____________________   _______%
                                        
 
3.___________________        ____________________   _______%
 
 
4.___________________        ____________________   _______%
 
5.___________________        ____________________   _______%
 
6.___________________        ____________________   _______%
 
7.___________________        ____________________   _______%
 
 
 
 
 
 
 

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APPENDIX 11
 
TOTAL QUALITY MANAGEMENT (M&IS 44150)
      
Total Quality Paper                                15% 
 
This is the assignment that qualifies this course as a writing intensive 
course.  According to University requirements, you will have the 
opportunity to submit two versions of this paper.  The first version 
of the paper should be presented in final form, as if you are turning 
it for final grading.  I will not evaluate hand-written papers, nor 
papers which are clearly in draft format. I will evaluate the first 
version.  You will then have the opportunity to submit a second 
version for final grading.  Should you fail to submit the first version, 
or submit it in hand-written form or as a draft,  you will not be given 
the opportunity to submit an assignment on the final due date.
 
First version due: 11/4/2002
 
Final due date: 12/2/2002 at the start of class, in the classroom.
 
The aim of this paper is to enable you to see that the topics which 
we discuss in class have a bearing on real­world events.  
Approach 5 of the most senior people within the same organization of 
your choice.  Explain to them the definition of a Total Quality 
Organization
 
 
Definition of a Total Quality Organization
An organization which conducts a customer focused strategy involving all 
employees in continuous improvement to achieve world class customer 
satisfaction, employee well being 
and business results.
 
Some examples of operations of a Total Quality Organization
* Cycle time reduction more then 50% in 5 years
* Revenue per employee - $250,000 per year
* Self assessment of  High Performance Status
* 10 days of formal training per employee per year
* 20% overall cost reduction over the last 5 years 
* 98% on-time delivery 
 
Try to get a verbatim rendering of their answers to the following
 questions:
 
A) What are the barriers you would foresee to changing your organization 
to Total Quality?
 
B) What do you believe the advantages would be if your organization 
changed to Total Quality?
 
C) What do you believe the disadvantages would be if your organization 
changed to Total Quality?
 
 
 
THE ASSIGNMENT
Write a paper in which you discuss the barriers, advantages and 
disadvantages of changing your organization to a Total Quality 
Organization.  Set out, and discuss, a series of action plans which you 
believe would have the effect of achieving the desired changes.
 
Your paper should comprise the following under FIVE separate headings, 
excluding appendices:-
 
1. Discussion of barriers to Total Quality in the organization of your 
choice
2. Discussion of advantages of Total Quality in the organization of your 
choice
3. Discussion of disadvantages of Total Quality in the organization of 
your choice
4. Action plan to achieve Total Quality in the organization of your 
choice
5. Discussion of the action plan, indicating how it will address the 
barriers which you have discovered
6. The following Appendices:-
        - Organizational Description
                - Name of Organization
                - Type of product/service produced/offered by the 
Organization
                - Major SIC code of the organization
                - Number of people employed at the site you selected
                - Number of hourly paid people employed at the site you 
selected
                - Are people represented by any unions - If so which unions
                - Contact person and telephone number
        - Background to respondents
                - Respondent number
                - Number of years with the organization at this site
                - Title
                - Department
                - Number of people that they are supervising
        - Responses to the questions:
                This should comprise three tables in the following format:
 
I               RESPONDENT #            BARRIERS
 
II              RESPONDENT #            ADVANTAGES
 
III             RESPONDENT #            DISADVANTAGES
 
 
The paper should be a minimum of 15 and a maximum of 25 typed, double-
spaced pages (Standard 12-point font). 
 
 
 
 
N.B.  REFER TO APPENDIX 6 FOR THE FORMAT IN 
WHICH THE PAPER HAS TO BE PRESENTED
 
   ____________#############_____________
 
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                       KENT STATE UNIVERSITY
                                                 NAME                     
 
                        Management and Information Systems 
 
        TOTAL QUALITY MANAGEMENT (M&IS 44150) Fall 2002
KEY ISSUES (Clearly Number Each Key Issue)
         Missing          Poor              OK           GOOD  __________
 
ALTERNATIVES (Clearly Number Each Alternative)
         Missing          Poor              OK           GOOD  __________
 
ALTERNATIVE SELECTION (PROS & CONS)  
   (Clearly Number Each Pro and each Con)
         Missing          Poor              OK           GOOD  __________
 
RECOMMENDATIONS
         Missing          Poor              OK           GOOD  __________
 
IMPLEMENTATION CONSIDERATIONS
         Missing          Poor              OK           GOOD  __________
 
HUMAN RESOURCE UTILIZATION - APPROACH
         Missing          Poor              OK           GOOD  __________
 
HUMAN RESOURCE UTILIZATION - DEPLOYMENT
         Missing          Poor              OK           GOOD  __________
 
HUMAN RESOURCE UTILIZATION - RESULTS
         Missing          Poor              OK           GOOD  __________
 
HUMAN RESOURCE UTILIZATION - STRENGTHS & WEAKNESSES
         Missing          Poor              OK           GOOD  __________
 
LEADERSHIP - APPROACH
         Missing          Poor              OK           GOOD  __________
 
LEADERSHIP - DEPLOYMENT
         Missing          Poor              OK           GOOD  __________
 
LEADERSHIP - RESULTS
         Missing          Poor              OK           GOOD  __________
 
LEADERSHIP - STRENGTHS & WEAKNESSES
         Missing          Poor              OK           GOOD  __________
 
 
 
 
 
 

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